When it comes to TV and broadband providers, Brits are spoiled for choice. However, it is important to look carefully at each package before signing up to a deal, as some are considerably more expensive than others.

Recent research from Which? revealed Sky customers typically pay between £75 and £100 a month for their bundle. This is dramatically more expensive than those on an EE, TalkTalk or Plusnet package, who tend to pay between £25 and £50 a month.

The findings showed Virgin Media customers might also be overpaying, as a third pays £75 to £100 a month, while another third spends £50 to £75 on their TV and broadband deals.

Brits with Freeview-based providers pay the least for their packages, with 17 per cent of Plusnet customers revealing their bills are less than £25 a month. However, 75 per cent of those surveyed admitted to spending more than £50.

The reason why households are willing to pay more for the bigger providers might be down to what they offer customers.

“Both [Sky and Virgin Media] offer something special. Sky has a huge number of channels, while Virgin Media offers some of the fastest broadband speeds,” Which?’s Yvette Fletcher reported.

She went on to reveal: “[Their] customers generally pay for this privilege, though – it costs more than a fifth of Virgin Media customers and over a quarter of Sky customers more than £100 each month.”

Telly fans, these days, expect more from their channels, with head of news and current affairs at Channel 4 recently telling The Drum that British TV needs to change to better represent the population.

She said “big new ideas [are needed] to take us forward” when it comes to producing content that people want to watch.

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