No doubt we’ve all done it – sat down to watch a TV show that we’ve really been looking forward to and then stared at our phones for a lot of it, switching between looking at different screens.
As much fun as it can be to share your thoughts on what you’re watching with friends and family, however, it’s possible that doing so could be ruining your enjoyment of the show itself.
New research from the University of Connecticut has found that the biggest impact of having a two-screen experience was on the ability to transport into the narrative and become more involved and immersed in the story.
An interesting point was made that there are now so many TV shows that actively ask for social media conversations among people by promoting conversations. They seem to be on every TV show, big or small these days so it’s perhaps no wonder that it’s becoming increasingly common to use two screens while watching television.
Using more than one device while watching TV and often live tweeting to share views is a trend that has now been coined ‘social TV’. You might want to exercise a bit of caution, however, since research earlier this year found that it could actually make you spend more money!
Carried out by the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University, the study found that ads airing in between shows with more social TV activity saw increased responses to said adverts where online shopping is concerned…
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